✩ best seller
Original price was: ₨ 950.₨ 750Current price is: ₨ 750.
Original price was: ₨ 950.₨ 750Current price is: ₨ 750.
Whitening Serum | 377 VC Anti-Freckle & Dark Spot Brightening Glow Serum | Still Young
★★★★★ 4.9
(13 Reviews)
🔥 12+ sold this week
20% Off
Original price was: ₨ 950.₨ 750Current price is: ₨ 750.
Original price was: ₨ 950.₨ 750Current price is: ₨ 750.
This whitening serum is a targeted anti-freckle and brightening serum formulated with four powerful skin-brightening actives | 377, Vitamin C, Niacinamide, and Arbutin. This glow serum is designed to target the appearance of freckles, dark spots, and uneven skin tone | supporting a brighter, more radiant, and more even complexion with consistent daily use. Lightweight, fast-absorbing, and suitable for all skin types.
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COD Available
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All Pakistan
Nationwide delivery
Discreet Box
No brand outside
7-Day Return
No questions asked
All Pakistan
Nationwide delivery
Whitening Serum is a professionally formulated anti-freckle and brightening serum developed for women seeking a targeted, effective approach to reducing the appearance of freckles, dark spots, and uneven skin tone. This vitamin C whitening serum combines four of the most recognized brightening actives in modern skincare | 377, Vitamin C, Niacinamide, and Arbutin | delivering a comprehensive multi-action brightening formula in a single, easy-to-use dropper bottle.
377 (Proxylane) is a specialized brightening active known for its ability to target melanin production at the source | helping to gradually reduce the appearance of freckles, sun spots, and hyperpigmentation with consistent use. Combined with the antioxidant protection of Vitamin C, the tone-evening action of Niacinamide, and the spot-correcting benefits of Arbutin, this freckle removal serum offers a thorough approach to achieving a clearer, more luminous complexion.
Beyond brightening, this face brightening serum also supports skin repair, nourishment, and firming | making it a multi-benefit formula that improves overall skin health while targeting specific pigmentation concerns. The lightweight texture absorbs quickly into the skin without leaving any greasy or sticky residue | making it suitable for all skin types, including oily, combination, dry, and sensitive skin.
- 377 + Vitamin C + Niacinamide + Arbutin | 4 brightening actives
- Targets freckles, dark spots & uneven skin tone
- Supports a brighter, more radiant complexion
- Repairs, nourishes & firms skin with consistent use
- Lightweight, fast-absorbing | non-greasy formula
- 30ml dropper bottle | For external use only
Skin Type
All skin types
Results Expected
Gradual visible improvement with consistent use
Texture
Lightweight, fast-absorbing, non-greasy
Size
30ml / 1.0fl.oz
Frequency
Twice daily | morning & nigh
Target Area
Freckles, dark spots, uneven skin tone
Application
Dropper | external use only
| Feature | Details |
|---|---|
| Skin Type | All skin types |
| Results Expected | Gradual visible improvement with consistent use |
| Texture | Lightweight, fast-absorbing, non-greasy |
| Size | 30ml / 1.0fl.oz |
| Frequency | Twice daily | morning & night |
| Target Area | Freckles, dark spots, uneven skin tone |
| Application | Dropper | external use only |
What to expect
1
Anti-Freckle & Dark Spot Action
377 and Arbutin work together to target the appearance of freckles, dark spots, and hyperpigmentation | gradually reducing their visibility and supporting a more even, clearer complexion with consistent use.
2
Brightening & Glow Action
Vitamin C and Niacinamide deliver powerful brightening benefits | reducing dullness, supporting skin radiance, and evening out overall skin tone for a visibly more luminous complexion over time.
3
Repair, Nourish & Firm
Beyond brightening, this whitening serum supports skin repair and nourishment | helping improve overall skin texture, firmness, and health with regular twicedaily application.
⚠ COSMETIC DISCLAIMER NOTE
Please Note: This is a cosmetic product. Cosmetic products are not medicines and no guaranteed results can be promised. Individual results vary depending on skin type, consistency of use, lifestyle, and body composition. This product is not intended to diagnose, treat, cure, or prevent any medical condition. If you have any existing health condition, are pregnant, or nursing, please consult a qualified healthcare professional before use.
Key active ingredients
377 (Proxylane | Brightening Active)
A specialized skin-brightening active that targets melanin production | the process responsible for the formation of freckles, dark spots, and uneven skin tone. 377 is recognized in skincare for its ability to gradually reduce the visible appearance of pigmentation with consistent topical use. It is the key differentiating ingredient that makes this formula specifically effective as an anti freckle serum.
Vitamin C (Ascorbic Acid)
A well-established antioxidant brightening active that helps protect the skin from environmental damage while supporting a more radiant, even-toned complexion. Vitamin C complements the brightening action of 377 and Arbutin | contributing to a more luminous and refreshed skin appearance with consistent use.
Niacinamide (Nicotinamide — Vitamin B3)
A clinically recognized multitasking active that helps even out skin tone, reduce the appearance of dullness, soothe inflammation, and support the skin's natural barrier function. Niacinamide works alongside Vitamin C to deliver visible brightening and smoothing benefits | making this an effective niacinamide whitening serum for everyday use.
Arbutin
A gentle yet effective skin-brightening agent that targets dark spots and uneven pigmentation. Arbutin works synergistically with 377 to provide additional spot-correcting and tone-evening support | enhancing the overall anti-freckle and brightening effectiveness of this formula with consistent use.
Skin Repair & Nourishing Complex
A blend of skin-conditioning actives that support overall skin repair, nourishment, and firmness | improving skin texture and maintaining skin health alongside the formula's brightening benefits.
Hydrating Base
A lightweight, water-based hydrating base that ensures smooth and even application of all active ingredients while keeping the skin comfortable, balanced, and well-moisturized throughout the day.
What we keep out
No Harsh Bleaching Agents
No Sulfates
No Harmful Additives
Lightweight, non-comedogenic formula
Suitable for sensitive skin
Full ingredient list
Water, 377 (Proxylane), Ascorbic Acid (Vitamin C), Niacinamide, Arbutin, Glycerin, Sodium Hyaluronate, Propylene Glycol, Carbomer, Phenoxyethanol, Fragrance.
All ingredients conform to standard cosmetic formulation guidelines and are approved for safe external use.
Step-by-step application
1
Cleanse
Wash your face gently with a mild face wash and pat dry with a soft towel. Clean skin ensures maximum absorption of the serum's brightening actives.
2
Dispense & Apply
Open the dropper and dispense 2–3 drops of the whitening serum onto your fingertips. Apply evenly to your face and neck, avoiding the eye area. A little goes a long way | do not overapply.
3
Press In
Gently press the serum into the skin using your fingertips| pressing helps the 377, Vitamin C, and Arbutin absorb more effectively than rubbing.
4
Moisturize & Protect
After the serum absorbs fully, apply your regular moisturizer to seal in hydration. In the morning, always follow with a broad-spectrum SPF sunscreen | sun protection is essential when using brightening actives like Vitamin C and Arbutin.
5
Use Consistently
Apply every morning and every night for best results. Consistency is the most important factor | irregular use will significantly slow visible brightening improvement.
Pro tips
Apply on clean, dry skin for maximum absorption of brightening actives.
At night, skip sunscreen but always follow with a nourishing night moisturizer to seal in the serum's brightening benefits.
At night, skip sunscreen but always follow with a nourishing night moisture Store in a cool, dry place away from direct sunlight | Vitamin C and brightening actives can lose potency when exposed to heat and light.er to seal in the serum's brightening benefits.
Always perform a patch test before first full application, especially if you have sensitive or reactive skin.
Do's & Don'ts
✕ DON’T
Apply near the eye area
Apply on broken or irritated skin
Skip moisturizer after serum application
Use after expiry date
Apply if allergic to any listed ingredient
✓ DO
Use twice daily | morning and night
Follow with moisturizer to lock in hydration
Apply sunscreen during the day
Perform a patch test before first use
Stay consistent for at least 4–6 weeks
Store in a cool, dry place
What to expect, week by week
W1
Week 1 | Skin Comfort & Early Hydration
Skin feels noticeably more hydrated and comfortable after the first few applications. The lightweight texture absorbs quickly without stickiness. No significant visible brightening change yet | this is the skin preparation and conditioning phase.
W2
Week 2 | Texture & Radiance Improvement
Skin texture becomes visibly smoother and more even. Some users begin to notice a subtle improvement in overall skin radiance and tone. The brightening actives are actively working with each application.
W4
Week 4 | Visible Brightening & Spot Reduction
Most users report a visible improvement in skin brightness and tone at this stage. Freckles and dark spots begin to appear slightly lighter. Skin looks more radiant, even, and refreshed overall.
W6
Week 6+ | Beyond - Sustained Results
Peak visible effectiveness. Skin tone appears more even and luminous. Freckles and dark spots visibly reduced with consistent use. Complexion looks clearer, brighter, and more youthful. Continued use maintains and builds upon results already achieved.
Results from our customers
- Noticed improved skin texture and firmness89%
- Saw a visible difference with consistent use82%
- Said they would recommend to a friend94%
- Reordered after finishing their first purchase76%
Important note
Results vary by individual. Consistency is essential | using the product irregularly will significantly reduce visible brightening improvement. For best outcomes, commit to a full 4–6 week cycle with twice-daily application. Sun protection is essential during use — skipping SPF will reduce the effectiveness of brightening actives and may trigger new pigmentation. If any irritation, redness, or allergic reaction occurs, discontinue use immediately and consult a qualified dermatologist.
Product questions
What is this whitening serum and how does it work?
Whitening Serum is a targeted anti-freckle and brightening serum enriched with 377, Vitamin C, Niacinamide, and Arbutin. 377 and Arbutin target the appearance of freckles and dark spots, Vitamin C provides antioxidant protection and brightening, and Niacinamide helps even out skin tone and support the skin barrier. Together, these actives work to gradually brighten, clarify, and even out the complexion with consistent daily use.
What is 377 and why is it effective in this anti freckle serum?
377 (Proxylane) is a specialized brightening active recognized for its ability to target melanin production | the process responsible for the formation of freckles, sun spots, and dark spots. It is a key differentiating ingredient in this formula that makes it particularly effective for targeting pigmentation concerns compared to standard brightening serums.
Is this glow serum suitable for all skin types?
Yes. The lightweight, fast-absorbing formula is suitable for all skin types | dry, oily, combination, sensitive, and normal. It absorbs quickly without leaving any greasy or sticky residue, making it comfortable for daily use.
Why is sunscreen important when using this serum?
Brightening actives like Vitamin C, Arbutin, and 377 work to reduce existing pigmentation. Without SPF protection, UV exposure can trigger new melanin production | reducing the effectiveness of the serum and potentially causing new dark spots. Always apply sunscreen in the morning after this serum.
Can I use this freckle removal serum with other skincare products?
Yes. This serum fits easily into any existing skincare routine. Apply after cleansing, before moisturizer and sunscreen. Avoid combining with other high-concentration active serums in the same application to prevent potential irritation.
How long does one bottle last?
With twice-daily use of 2–3 drops per application, one 30ml bottle typically lasts approximately 4–6 weeks.
Can this serum be used around the eyes?
No. Avoid applying near the eye area. Use a dedicated eye cream for the delicate skin around the eyes.
Ordering & delivery
Will anyone know what's inside the package?
No. Every order is shipped in a plain, unbranded box with no product name, logo, or description on the outside. The sender name on the label is neutral. Your privacy is our first priority.
How does Cash on Delivery work?
Place your order and select COD at checkout. Our courier will call you to confirm before delivery. You pay in cash when you receive the package no online payment or card required.
How long does delivery take?
Lahore, Karachi, and Islamabad: 2–3 business days. Other major cities: 3–5 business days. Remote areas may take up to 7 days. You'll receive a tracking number via SMS once your order is dispatched.
What is the return policy?
We offer a 7-day return policy on unopened products. If you received a damaged or incorrect item, contact us on WhatsApp within 48 hours of delivery and we'll arrange a free replacement or full refund.
Customer reviews
4.9
★★★★★
13 Reviews
5
88%
4
8%
3
3%
2
0%
1
0%
★★★★★
Hira.
Karachi · Verified buyer · 1 month ago
"377 ingredient pehli baar suna tha | results dekh ke trust ho gaya. Dark spots aur freckles dono pe kaam kiya. Vitamin C aur Niacinamide ka combination bhi acha hai. COD available hone se order karna easy tha."
★★★★★
Zara.
Islamabad · Verified buyer · 2 weeks ago
"Skin tone even ho rahi hai aur glow clearly nazar aa raha hai. Sun spots jo summer mein aaye the woh bhi lighter ho rahe hain. Sunscreen ke saath zaroor use karo | results double ho jate hain."
★★★★★
Amna Noor.
Faisalabad · Verified buyer · 1 weeks ago
"Serum light hai aur skin pe comfortable lagta hai. Freckles mein thoda waqt lagta hai but consistent use se farak aata hai. Packaging discreet thi aur delivery fast. Good product for the price."
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